Every person I work with in the job market knows that I highly recommend business cards for their job search strategy. It is a fabulous idea! When you hand someone your card you are presenting your professionalism. It is one of your marketing tools that can present your brand. Having a business card is very impressive because so few job seekers will take the time and initiative to do so.
Business cards will give prospective employers your contact information, but can also highlight the industry you are looking to go into. Some job seekers will use the back of the card to showcase their skills by including a few bullet points. This is how it differs from your typical business card. It can be a powerful marketing tool. They also are easy to carry and can be discreetly giving to a person when a resume would not be suitable.
Business cards are great to have for networking hours, social gatherings, professional association meetings and great to give to an employer.
Be sure to include your name, phone number, website and email address! Your home address can be included but it is not a requirement. One the back of the card is where you can highlight your experience using bullet points almost like a jist card. Make sure your business flows well with the rest of your marketing campaign. The last thing you want is to cause brand confusion. Keep everything consistent… Formatting is key to showcasing your professionalism!
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